TASK 8
Produce a short film sequence.
What you have to do:
1. Work in pairs or small groups to film the shorts for your short sequence.
2. Document the process with production stills and evaluative and reflective blog posts.
How you'll be assessed:
You will post thorough evidence of the task on your blog and copy this content onto the website you've made. This will be viewed and feedback offered from your tutors and peers.
TASK 8
Produce a short film sequence.
What you have to do:
1. Work in pairs or small groups to film the shorts for your short sequence.
2. Document the process with production stills and evaluative and reflective blog posts.
How you'll be assessed:
You will post thorough evidence of the task on your blog and copy this content onto the website you've made. This will be viewed and feedback offered from your tutors and peers.
TASK 10
Evaluate your finished short film clip.
What you have to do:
1. Produce a thorough evaluation that reflects on all the stages of the production process, including initial ideas, planning, skills development, production and post-production. You also need to reflect further on the effectiveness of the website as a way to present evidence.
How you'll be assessed:
The evaluation will be posted to your blog and copied to your website, where it will viewed by tutors and peers, and you will receive feedback.
TASK 10
Evaluate your finished short film clip.
What you have to do:
1. Produce a thorough evaluation that reflects on all the stages of the production process, including initial ideas, planning, skills development, production and post-production. You also need to reflect further on the effectiveness of the website as a way to present evidence.
How you'll be assessed:
The evaluation will be posted to your blog and copied to your website, where it will viewed by tutors and peers, and you will receive feedback.
TASK 10
Evaluate your finished short film clip.
What you have to do:
1. Produce a thorough evaluation that reflects on all the stages of the production process, including initial ideas, planning, skills development, production and post-production. You also need to reflect further on the effectiveness of the website as a way to present evidence.
How you'll be assessed:
The evaluation will be posted to your blog and copied to your website, where it will viewed by tutors and peers, and you will receive feedback.
TASK 10
Evaluate your finished short film clip.
What you have to do:
1. Produce a thorough evaluation that reflects on all the stages of the production process, including initial ideas, planning, skills development, production and post-production. You also need to reflect further on the effectiveness of the website as a way to present evidence.
How you'll be assessed:
The evaluation will be posted to your blog and copied to your website, where it will viewed by tutors and peers, and you will receive feedback.
TASK 4
Evaluate the process of doing research and making an animated documentary.
What you need to do:
1. Write or present an evaluation that refers in particular to the research you've done into progression routes.
How you'll be assessed:
You will post your evaluation to your blog and website, where it will be reviewed by tutors and peers.
IT'S VITAL THAT YOU DOCUMENT ALL THE PRACTICAL WORK THAT YOU DO ON THE COURSE.
YOU'LL CREATE A 'PRACTICAL' TAB ON YOUR COURSEWORK WEBSITE SO THAT THERE'S A PLACE TO RECORD ALL YOUR EXPERIMENTATION, ALONG WITH ANALYSIS AND REFLECTION, SO THAT YOU CAN TRACK YOUR PROGRESS AS A DIGITAL MEDIA PRACTITIONER. YOU'LL BE AMAZED HOW MUCH YOU CAN ACHIEVE OVER THE COURSE OF A YEAR AT COLLEGE!
IT'S VITAL THAT YOU DOCUMENT ALL THE PRACTICAL WORK THAT YOU DO ON THE COURSE.
YOU'LL CREATE A 'PRACTICAL' TAB ON YOUR COURSEWORK WEBSITE SO THAT THERE'S A PLACE TO RECORD ALL YOUR EXPERIMENTATION, ALONG WITH ANALYSIS AND REFLECTION, SO THAT YOU CAN TRACK YOUR PROGRESS AS A DIGITAL MEDIA PRACTITIONER. YOU'LL BE AMAZED HOW MUCH YOU CAN ACHIEVE OVER THE COURSE OF A YEAR AT COLLEGE!
IT'S VITAL THAT YOU DOCUMENT ALL THE PRACTICAL WORK THAT YOU DO ON THE COURSE.
YOU'LL CREATE A 'PRACTICAL' TAB ON YOUR COURSEWORK WEBSITE SO THAT THERE'S A PLACE TO RECORD ALL YOUR EXPERIMENTATION, ALONG WITH ANALYSIS AND REFLECTION, SO THAT YOU CAN TRACK YOUR PROGRESS AS A DIGITAL MEDIA PRACTITIONER. YOU'LL BE AMAZED HOW MUCH YOU CAN ACHIEVE OVER THE COURSE OF A YEAR AT COLLEGE!
IT'S VITAL THAT YOU DOCUMENT ALL THE PRACTICAL WORK THAT YOU DO ON THE COURSE.
YOU'LL CREATE A 'PRACTICAL' TAB ON YOUR COURSEWORK WEBSITE SO THAT THERE'S A PLACE TO RECORD ALL YOUR EXPERIMENTATION, ALONG WITH ANALYSIS AND REFLECTION, SO THAT YOU CAN TRACK YOUR PROGRESS AS A DIGITAL MEDIA PRACTITIONER. YOU'LL BE AMAZED HOW MUCH YOU CAN ACHIEVE OVER THE COURSE OF A YEAR AT COLLEGE!
IT'S VITAL THAT YOU DOCUMENT ALL THE PRACTICAL WORK THAT YOU DO ON THE COURSE.
YOU'LL CREATE A 'PRACTICAL' TAB ON YOUR COURSEWORK WEBSITE SO THAT THERE'S A PLACE TO RECORD ALL YOUR EXPERIMENTATION, ALONG WITH ANALYSIS AND REFLECTION, SO THAT YOU CAN TRACK YOUR PROGRESS AS A DIGITAL MEDIA PRACTITIONER. YOU'LL BE AMAZED HOW MUCH YOU CAN ACHIEVE OVER THE COURSE OF A YEAR AT COLLEGE!
UAL LEVEL 3 CREATIVE MEDIA PRODUCTION
AT COLCHESTER INSTITUTE
SELLING STORIES
<year two/project two>
<deadline: 4.12.2020>
The key to this project is developing your understanding of audiences, specifically how to define them and how to target them. The creative outcome will take the form of an advert that further develops your skills in seamlessly combining live action footage with rendered and/or animated elements.
TASK 1
Research into advertising
What you have to do:
1. Use research to find out more about adverts: who makes them and why, how they target audiences, how they use narrative, what traits they share... what makes a good advert?
2. Create a list of references that you have used in your research.
How you'll be assessed:
You will post your research and reference list onto your coursework website for tutor and peer review.
TASK 2
Research into audiences
What you have to do:
1. Use research to find out more about audiences: how are they defined, and more importantly, how are they targeted by producers with products to sell?
2. Create a list of references that you have used in your research.
How you'll be assessed:
You will post your research and reference list onto your coursework website for tutor and peer review.
TASK 3
Decide on a product to advertise
What you have to do:
1. Use a mind map to provide evidence of the thinking that led you to your choice of product. Explain your decision.
2. Research into your product. What are its defining characteristics, who makes it, who do they make it for?
How you'll be assessed:
You will post your research and reference list onto your coursework website for tutor and peer review.
TASK 4 (was part of Task 3)
Define the target audience for your advert
What you have to do:
1. Use secondary research to help you decide on who your advert should be aimed at. Who will your product appeal to? What are they looking for in your product? How might you use your knowledge of advertising techniques to encourage your audience to buy your chose product?
2. Use primary research to help you decide on the characteristics of your advert - what does your research tell you about which line of appeal to use, and how to shape your advert towards your intended target audience.
How you'll be assessed:
You will post your research and reference list onto your coursework website for tutor and peer review.
TASK 5 (was part of Task 3)
Plan an advertising campaign for a specific target audience, based on your research
What do you need to do:
1. Use research to come up with a suitable premise that will appeal to your target audience. How can you link your advert plan to your knowledge of how adverts persuade audiences to buy products? Give examples of similar adverts.
2. Produce clear evidence of planning the production of your moving image advert, linking to this research, and including a mood board, outline, script, storyboard and audio plan.
How will you be assessed?
You will post your evidence of research and planning onto your coursework website, for tutor and peer review.
NB you need to produce clear evidence of PROCESS for each stage of this task, explaining your reasons for the decisions you make at each step.
TASK 6
Produce a moving-image advert for a specific target audience
What you need to do:
1. Post clear evidence of production process onto your coursework website.
How you'll be assessed:
Tutors and peers will view and feedback on the evidence you have posted.
TASK 7
Evaluate with reference to target audience
What you need to do:
1. Write or present an evaluation with clear reference research into the wider context of the history and techniques of advertising, reflecting on the impact that this contextual research had upon your product.
2. Write or present an evaluation with clear reference to research into target audience, reflecting on the extent to which you think you have been effective in reaching that audience.
How you'll be assessed:
Tutors and peers will view your evaluation on your coursework website and provide feedback.